The trap of overthinking

Does overthinking affect your content?

I may be making an overly broad statement here, but I’m going to do it anyway.

I’d bet that for more content writers (and business owners) than just myself it’s probably pretty easy to fall into the overthinking trap. It’s something I do without realizing, and then I have to pull myself out of the pit. I know this, and the awareness of that tendency can help me to avoid it some days, if I’m careful.

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Inspiration doesn't always flow, but you can fix that

Content creation can be a tricky thing, particularly for someone who does a lot of writing on a daily basis.

Wait…what?

Bear with me this will make sense.

Creating written content (or any content for that matter) is a huge use of mental energy. It’s fabulous when one is in a state of flow and the words are, well, flowing.  When the inspiration dries up, or life starts to get in the way, that’s when the whole process is infinitely harder. And if you push it, that can lead to dismal things.

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April BamburgComment
Your words and your services affect others, even if you don't see it

I’ve been thinking a lot lately about personal responsibility, business and living in your unfiltered magic.

I was tossing this around in my head a couple of months ago and I posted a question in a Facebook group, asking this:

 “Have you ever thought about how you want your content to affect the people who read it, beyond the call to action to buy your products or engage your services? I’m talking about the bigger impact you have on each of your readers and your clients, and your clients’ readers through your content, if you’re in the writing biz like I am.”

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April Bamburg
3 tips to handle a failure of inspiration

Inspiration doesn’t always flow, and that can be a real annoyance.

After a blog post on pain points, I’m not going to write about writer’s block, which can be a massive problem.

I thought about it, but instead, I’m going to let you in on a little secret: I have those days when my inspiration well goes dry. I know it can be frustrating as hell, and I know how sometimes just pushing through makes it worse (there’s a reason my first attempt at a blog for this company was in fits and starts, and why I was only emailing my list every once in a blue moon).

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April BamburgComment
A content writer answers your questions

“What do you need from me?”

This is a question I get often. In most discovery calls, in fact. I’m going to start with a statement that’s pretty general, but works.

Every content writer is different, and their businesses are different. When it comes to obtaining information from their clients (or from potential clients) things vary. One may request a five page questionnaire to get to know you as a client. Another may get the information they need over the phone and via email. 

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April BamburgComment
What can a content writer do for you?

Content writers do exactly what the not-so-sexy name implies: they write. 

But they create content that you can use to reach a wider audience or build connections with your current and potential customers. 

 Blog posts and website copy are just a few of the types of things that a content writer creates. Chances are, they might be flexible and able to do other work if necessary too.

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April BamburgComment
How writing is like baking

This week, my theme combines two of my favorite activities: baking and writing. Welcome to “How writing is like baking.” These topics seem very different, but in reality, both topics take a lot of inspiration, energy, and time. That’s why some people farm out both topics - buying yummy treats from a favorite bakery, or hiting a content writer who understands them. At Writing Unfiltered, I operate under the belief that both are incredibly worth the inspiration, energy, and time that is typically required to complete both activities.

So let’s jump into this week’s blog!

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April BamburgComment
3 things you should know about writing

To me, writing is easy. It’s something I can do without a lot of stress, and I love it. But, I know that for many people, that is not the case. That’s why I started Writing Unfiltered. Over the past six years, I’ve begun to see that my business isn’t just about writing, it’s also about helping people to see just how powerful writing and words can be. 

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April BamburgComment
A letter to future clients

I think I know what may be going through your head when it comes to content creation. That includes the reaction you may have to turning the task over to someone who is not you.I know, because I sometimes struggle to do it for my own business.

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April BamburgComment
Content writer or copywriter?

Copywriting (not to be confused with copyrighting, which is a topic for a whole different blog post) is most commonly associated with advertising. Many will say that copywriting is more important for a company’s success than content writing, because it is meant to encourage sales, but I’m not sure that’s the case.

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Writing Unfiltered's Origin Story

What is Writing Unfiltered? According to Merriam-Webster Dictionary, writing is the act of forming visible letters or characters; unfiltered means lacking a filter. I'm a writer. I write like some people breathe. I can sometimes lack a filter as well, but not entirely when it comes to business matters.

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April BamburgComment