Connect with clients and customers by using your words carefully
Two things to do (and not do) when writing your ‘about’ page
If you’ve been following me for long, or you’ve seen my social media posts over the last six years, you’ve probably notice that I talk a lot about the power of words, and how they not only change situations, they can change lives. They can also cement your reputation in the eyes of a potential client.
That thinking about the power of words hasn’t stopped lately, but reading news of recent events has me thinking more about how important it is to be careful with our words. Making careful choices about the words we use can make all the difference in the messages people receive from us.
To connect with your audience, consider your tone
Back when the internet had just become a thing, I was in high school, and it wasn’t so uncommon for kids to use platforms like Angelfire or Geocities to create websites.
It seemed like the whole purpose of creating a website was about explaining who YOU were as a person, and putting out content that was specific to an individual’s likes and dislikes (habits too).But, that was more than two decades ago, and as with everything else, the point of building a website (and, specifically, the point of the content on that website) has changed over time, for most people.
The importance of a relationship with a content writer
If you think about your favorite music, it has a certain rhythm and flow, right?
Well, your writing does too. Really.
That’s why I find it so very important to write the way you speak. Your words do far more than communicate just information. They also impart energy, and tell people about your personality.
But, that’s something for another blog post. Back to the rhythm discussion.
The trap of overthinking
Building a rapport can make all the difference
Relationships are key to business success, right? That’s why I’m focusing on the importance of building a relationship with a content writer if you’re going to bring one into your business.
But today, I’m going to tell you the story of how I got started with the service provider I hired this year to help me breathe new life into Writing Unfiltered.
Inspiration doesn't always flow, but you can fix that
Does overthinking affect your content?
I may be making an overly broad statement here, but I’m going to do it anyway.
I’d bet that for more content writers (and business owners) than just myself it’s probably pretty easy to fall into the overthinking trap. It’s something I do without realizing, and then I have to pull myself out of the pit. I know this, and the awareness of that tendency can help me to avoid it some days, if I’m careful.
Your words and your services affect others, even if you don't see it
Content creation can be a tricky thing, particularly for someone who does a lot of writing on a daily basis.
Bear with me this will make sense.
Creating written content (or any content for that matter) is a huge use of mental energy. It’s fabulous when one is in a state of flow and the words are, well, flowing. When the inspiration dries up, or life starts to get in the way, that’s when the whole process is infinitely harder. And if you push it, that can lead to dismal things.
3 tips to handle a failure of inspiration
I’ve been thinking a lot lately about personal responsibility, business and living in your unfiltered magic.
I was tossing this around in my head a couple of months ago and I posted a question in a Facebook group, asking this:
“Have you ever thought about how you want your content to affect the people who read it, beyond the call to action to buy your products or engage your services? I’m talking about the bigger impact you have on each of your readers and your clients, and your clients’ readers through your content, if you’re in the writing biz like I am.”
Insights into this content writer's process
Inspiration doesn’t always flow, and that can be a real annoyance.
After a blog post on pain points, I’m not going to write about writer’s block, which can be a massive problem.
I thought about it, but instead, I’m going to let you in on a little secret: I have those days when my inspiration well goes dry. I know it can be frustrating as hell, and I know how sometimes just pushing through makes it worse (there’s a reason my first attempt at a blog for this company was in fits and starts, and why I was only emailing my list every once in a blue moon).
An argument against pain points - at least how they're typically used
In a previous post, I talked about items that I would request from a client as we began to work together. Today, I’d like to follow up because I think it’s important for people to understand what goes into this work, and how much time and energy is required. Of course, I can’t speak for other content writers, but I can explain how I work and what you can expect if you choose to work with me.
A content writer answers your questions
omething has been on my mind for a while, but it’s just coming together now. Let’s talk pain points (and why this writer doesn’t focus on them as a negative thing)!
Before I jump into my stance on pain points, I need to be sure I tell you what I mean.
What can a content writer do for you?
“What do you need from me?”
This is a question I get often. In most discovery calls, in fact. I’m going to start with a statement that’s pretty general, but works.
Every content writer is different, and their businesses are different. When it comes to obtaining information from their clients (or from potential clients) things vary. One may request a five page questionnaire to get to know you as a client. Another may get the information they need over the phone and via email.
Silence your inner mean boss and create more content
Content writers do exactly what the not-so-sexy name implies: they write.
But they create content that you can use to reach a wider audience or build connections with your current and potential customers.
Blog posts and website copy are just a few of the types of things that a content writer creates. Chances are, they might be flexible and able to do other work if necessary too.
How writing is like baking
It really sucks when someone in charge says something that lays their judgment on you, and it’s even worse when it sticks.
Especially if you have to do a task and their commentary is related.
But that loop doesn’t always have to stick, and it doesn’t have to play when you are your own boss.
3 things you should know about writing
This week, my theme combines two of my favorite activities: baking and writing. Welcome to “How writing is like baking.” These topics seem very different, but in reality, both topics take a lot of inspiration, energy, and time. That’s why some people farm out both topics - buying yummy treats from a favorite bakery, or hiting a content writer who understands them. At Writing Unfiltered, I operate under the belief that both are incredibly worth the inspiration, energy, and time that is typically required to complete both activities.
So let’s jump into this week’s blog!
A letter to future clients
To me, writing is easy. It’s something I can do without a lot of stress, and I love it. But, I know that for many people, that is not the case. That’s why I started Writing Unfiltered. Over the past six years, I’ve begun to see that my business isn’t just about writing, it’s also about helping people to see just how powerful writing and words can be.
Content writer or copywriter?
I think I know what may be going through your head when it comes to content creation. That includes the reaction you may have to turning the task over to someone who is not you.I know, because I sometimes struggle to do it for my own business.
Writing Unfiltered's Origin Story
Copywriting (not to be confused with copyrighting, which is a topic for a whole different blog post) is most commonly associated with advertising. Many will say that copywriting is more important for a company’s success than content writing, because it is meant to encourage sales, but I’m not sure that’s the case.
What is Writing Unfiltered? According to Merriam-Webster Dictionary, writing is the act of forming visible letters or characters; unfiltered means lacking a filter. I'm a writer. I write like some people breathe. I can sometimes lack a filter as well, but not entirely when it comes to business matters.