omething has been on my mind for a while, but it’s just coming together now. Let’s talk pain points (and why this writer doesn’t focus on them as a negative thing)!
Before I jump into my stance on pain points, I need to be sure I tell you what I mean.
In my mind, and for others in the business world, a pain point is the reason a client hires a service provider or buys a product. A pain point is a struggle, a problem to be addressed. It’s a negative thing, no matter how you use it.
Isn’t the reason someone hires a service provider or buys a product because they know there’s a problem or unpleasantness? They know that. And you know it too.Read More