An argument against pain points - at least how they're typically used

omething has been on my mind for a while, but it’s just coming together now. Let’s talk pain points (and why this writer doesn’t focus on them as a negative thing)!

Before I jump into my stance on pain points, I need to be sure I tell you what I mean.

In my mind, and for others in the business world, a pain point is the reason a client hires a service provider or buys a product. A pain point is a struggle, a problem to be addressed. It’s a negative thing, no matter how you use it.

Isn’t the reason someone hires a service provider or buys a product because  they know there’s a problem or unpleasantness? They know that. And you know it too.

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April BamburgComment
A content writer answers your questions

“What do you need from me?”

This is a question I get often. In most discovery calls, in fact. I’m going to start with a statement that’s pretty general, but works.

Every content writer is different, and their businesses are different. When it comes to obtaining information from their clients (or from potential clients) things vary. One may request a five page questionnaire to get to know you as a client. Another may get the information they need over the phone and via email. 

To give some clarity around this issue, I’ll give you the information that I know and trust. Basically, I'm outlining my requests to all of my clients. I’m not pitching anything, but giving you what people can expect from me.

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April BamburgComment
What can a content writer do for you?

Content writers do exactly what the not-so-sexy name implies: they write. 

But they create content that you can use to reach a wider audience or build connections with your current and potential customers. 

 Blog posts and website copy are just a few of the types of things that a content writer creates. Chances are, they might be flexible and able to do other work if necessary too.

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April BamburgComment
How writing is like baking

This week, my theme combines two of my favorite activities: baking and writing. Welcome to “How writing is like baking.” These topics seem very different, but in reality, both topics take a lot of inspiration, energy, and time. That’s why some people farm out both topics - buying yummy treats from a favorite bakery, or hiting a content writer who understands them. At Writing Unfiltered, I operate under the belief that both are incredibly worth the inspiration, energy, and time that is typically required to complete both activities.

So let’s jump into this week’s blog!

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April BamburgComment
3 things you should know about writing

To me, writing is easy. It’s something I can do without a lot of stress, and I love it. But, I know that for many people, that is not the case. That’s why I started Writing Unfiltered. Over the past six years, I’ve begun to see that my business isn’t just about writing, it’s also about helping people to see just how powerful writing and words can be. 

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April BamburgComment
A letter to future clients

I think I know what may be going through your head when it comes to content creation. That includes the reaction you may have to turning the task over to someone who is not you.I know, because I sometimes struggle to do it for my own business.

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April BamburgComment
Content writer or copywriter?

Copywriting (not to be confused with copyrighting, which is a topic for a whole different blog post) is most commonly associated with advertising. Many will say that copywriting is more important for a company’s success than content writing, because it is meant to encourage sales, but I’m not sure that’s the case.

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April BamburgComment
Writing Unfiltered's Origin Story

What is Writing Unfiltered? According to Merriam-Webster Dictionary, writing is the act of forming visible letters or characters; unfiltered means lacking a filter. I'm a writer. I write like some people breathe. I can sometimes lack a filter as well, but not entirely when it comes to business matters.

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April BamburgComment