The importance of a relationship with a content writer

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Building a strong rapport makes a difference

Relationships are key to business success, right? That’s why I’m focusing on the importance of building a relationship with a content writer if you’re going to bring one into your business.

But today, I’m going to tell you the story of how I got started with the service provider I hired this year to help me breathe new life into Writing Unfiltered.

It started in a Facebook group (and I can’t even remember which one). I saw her posts and liked what I saw, so I liked and followed her business page. After a week or two (if that) of following her page, I snuck a peek at her website and fell in love even more. She was fun and bubbly, she was knowledgeable, and I could picture us actually working together.

We communicated in comments and eventually I struck up a conversation, inquiring about her services and availability, and I continued to follow along on social. When I was ready, I scheduled a discovery call with her, and we got down to business.

This all sounds more stalker-ish than it was, but in the online business world, I’m sure it’s the normal order of things.

We communicated and got to know each other, and I outsourced my web design and launch strategy to someone who I knew I could trust with my business and I don’t regret it.

It’s all about “know, like and trust”

You’ve heard about the “know, like, trust” chain in business, right? If you have, there’s a good reason.

People have to know you before they like you, and once they like you, they may trust you more and decide to work with you or buy your products, or even recommend your products and/or services to others.

It’s no different with a content writer. If you know of a writer you’re curious about, it’s important to build on the knowledge. Get to know their values, their skill set, and their processes. You can do this by following them on social, checking out their website and blog (or YouTube channel, or podcast), and if you know that you like the way they work, ask if you can trust them with your work.

If the answers to “Do I know them? Do I like their work? Can I trust them?” are all yes, the  schedule that discovery call or consult call, whatever you want to call it.

During that call, if you’re paying a little attention your intuition, you’ll know if this service provider is one you want to work with. If the vibe is off for you, don’t give in and sign with the writer anyway. That leads to unhappiness and dissatisfaction with your content, and you don’t need that. You’re a badass biz owner who has enough on their plate.

If you do like and trust the writer after that call, and feel confident that they can provide what you’re looking for, by all means, jump in and get that content written and off YOUR to-do list!

Be curious, but be patient too

I may be an introvert who needs to recharge after group activities, but I’m also someone who loves to learn and be curious.

Everyone should always be curious. That’s a huge thing to remember when you’re building a relationship with a potential content writer for your biz.

Don’t be afraid to be curious and ask questions when they come up. Maybe write a number of questions down before a discovery call, or before you reach out to the service provider you are learning to “know, like and trust,” so that you don’t make the mistake I often do, sending multiple one-question messages to people (I do this to my friends too, and if I’ve done it to you, I am so very sorry! I’m working on it.).

You probably have a better shot at the content writer wanting to work with you if you don’t drown them in questions. Get your questions organized, ask away, and be ready for a lil delay, or at least open to it. Most service providers don’t hop on messages immediately as they pop up; they may not even see them right away. Don’t hold a non-immediate response against someone, unless it’s been several days - then you might want to move on.

Trust your intuition

That feeling in your stomach, the voice in your head - they mean something, especially when you’re developing a relationship with a potential service provider.

If you’ve been following them on social media and engaging with them, but you haven’t scheduled a discovery call, ask yourself why.

Is it because you just haven’t had time to make that appointment? Take five minutes and find a spot in your calendar, then schedule your appointment in theirs. Many service providers use online appointment setting tools like Calendly or Acuity scheduling (or others), to make it easy for potential clients to snag a spot in their calendars. Once you’ve had the call, you’ll have a better idea of whether you’d like to work with them or not- or you may even have a weight off your shoulders, because you took the leap and hired them!

Or, is it something different? Is that pit in your stomach about you being able to let go of the “must do it all!” Mindsets or are you uncertain about how well they could really do the job?

If your intuition is telling you to do the thing and you have the means, go for it. If you don’t, you’ll probably want to look for someone else who meets your price point, but that may mean starting the “know, like, trust” process all over again.

A lil wrap up

During this whole process, (and in my experience, it IS a bit of a process to get from “I know I need this, but... to “omg! Let’s get this thing DONE!”) it’s important to trust your intuition, and not discount the little voice in your head, or gut feelings you may have about working with someone. Outsourcing your content writing is a big deal, and you want to be sure you’re making the right choice.

Once you’ve gotten to know someone, you know you want to work with them and you have the means, then that’s the time to jump in and get whatever it is done - either wrapped up and finished, or handed off to someone else so you can focus on what you love.

And you can’t get from “I know I need to do this content thing,” to “Oh my Goddess it’s done and I have more time!” and feeling confident without building a relationship with a content writer.



April Bamburg, Content Writer


My business is Writing Unfiltered. Writing is what I do. Unfiltered is the type of life I aspire to have.

I’m a little different from most people I know, partly because I find research delightful. I love learning about new topics in order to write about them.

Anyone you ask will tell you I drink too much coffee. They might also say I’m out of touch when it comes to pop culture. I definitely don’t jump into trendy topics until the buzz has died down. I like music people have never heard of, or is no longer popular. (Seriously. I just binge-watched Pretty Little Liars, The Fosters, and Parenthood this year. Don’t expect me to get into Game of Thrones.) But, I stick with what I like (New Kids on the Block will ALWAYS be on my playlist.)

April BamburgComment