To connect with your audience, consider your tone
Your writing voice and rhythm matter,
If you think about your favorite music, it has a certain rhythm and flow, right?
Well, your writing does too. Really.
That’s why I find it so very important to write the way you speak. Your words do far more than communicate just information. They also impart energy, and tell people about your personality.
But, that’s something for another blog post. Back to the rhythm discussion.
When you want to connect with your audience, it’s important to write in a way that feels natural and that reads close to how you’d speak. That helps people to determine if they connect with what you’re saying, and ultimately, to decide if they want it keep reading or do business with you.
So how do you make your writing sound like you?
There are a couple of strategies that people might suggest here, including one that’s fairly obvious:
Vary your sentence length.
Using sentences of different lengths cna create a snappy rhythm that’s easy to follow. You probably don’t use the same number of words in every sentence. You don’t use super long sentences in every conversation, do you? If you write in a way that’s close to your speaking style, that can make your writing easier to relate to.
Dictate your blog posts or written copy and write from the tape, or have it transcribed.
Dictating your blog posts and writing from a tape works, but can be time consuming. Using well-known transcription services might be faster than creating from your own dictation, but there can be quality issues you’ll still have to fix, and you’ll have to pay for it.
Do a free write on a topic and see how it reads/how you feel about it when it’s written.
Personally, my favorite option is the freewriting and revising later option. If you’re in a mood where the words come easily, you’ll probably get something that feels natural and inviting.
Write like you’re writing a letter to a friend, or someone in your life you’re totally comfortable with.
If free writing isn’t your thing, you may want to jump in to that last option, and frame your content like you’re communicating with someone you can let your guard down with.
When the words don’t come...
What if you just can’t get started, or you overthink how it’s going to come out, worrying if it’ll be relatable or not? There’s still another option.
If you’re struggling to write, that might be a sign that it’s not the right time to write. Or, it might be a sign that writing isn’t something you enjoy. In that case, you really don’t want to push yourself to write, because it’s not going to have the vibe you’re going for.
If any of these things are happening and you struggle, it might be time to consider putting that task into the hands of someone who finds the task of writing easy and enjoyable.
If you’re interested in outsourcing, give Writing Unfiltered’s services page a glance. I have a variety of blog post packages. I can also create more than just blog content, if necessary. Don’t hesitate to reach out if you’re interested in learning more. I’d love to work with you.
ABOUT THE AUTHOR
April Bamburg, Content Writer
My business is Writing Unfiltered. Writing is what I do. Unfiltered is the type of life I aspire to have.
I’m a little different from most people I know, partly because I find research delightful. I love learning about new topics in order to write about them.
Anyone you ask will tell you I drink too much coffee. They might also say I’m out of touch when it comes to pop culture. I definitely don’t jump into trendy topics until the buzz has died down. I like music people have never heard of, or is no longer popular. (Seriously. I just binge-watched Pretty Little Liars, The Fosters, and Parenthood this year. Don’t expect me to get into Game of Thrones.) But, I stick with what I like (New Kids on the Block will ALWAYS be on my playlist.)