A letter to future clients
I’m reaching out today because I think I know what may be going through your head when it comes to content creation. That includes the reaction you may have to turning the task over to someone who is not you.
I know, because even though I’m a professional content writer who creates blog posts, web pages and other written work for others, I struggle to do it consistently for my own business.
Yep. I said it. This professional writer can keep client copy coming, but hits massive road blocks when it comes to creating for her own content. I’m also squirmy about handing off the task to someone else, but that’s not because I don’t think others could do it. It’s because I’m not entirely sure of what I’d say.
I can tell you several reasons I struggle to create my own content. I’m going to, in fact. I’m also going to tell you what I learned from another amazing biz babe. If you’re still reading, trust me, it’s worth it.
In no particular order, here they are:
It’s a struggle because of a lack of inspiration.
This has been the case off and on for about a year, close to a year and three months. I don’t always have topics that fire me up for my own content. But, there are ways around that, and I’m putting together a new opt=in that goes into it a bit. I’m learning to switch things up and not be so bound by a content master list, and I’ll encourage you to try the same.
It’s a struggle because of a lack of energy.
I stink at fully managing my energy. Most days there are still half a dozen projects that I want to get done. But, I’m learning and improving, and I think you can too, you awesome business owner you. When I just prioritize, things go a little differently. I’m trying to set up a list of 3-4 must dos each day, and it seems to help.
It’s a struggle because I’m too close.
A kick-ass biz babe named Courtney Johnston told me once that it’s normal to struggle to create my own content, because it’s MY business. There are so many things to manage and I am so close to it that I don’t always see just how much in my life could inspire great content. I’d bet that’s partly true for you too. I know that writing for others is a breeze for me, and I love it. One reason for that is that I see angles for blog topics that maybe my clients haven’t considered before, and I do love surprising them.
As for struggling to let go of the task, I don’t delegate my content creation because it’s something I’m good at. And, it’s something I enjoy. It’s also something I can learn more about and how to improve. In the past, that’s meant long dry spells in my own content (I am so sorry!), but I always get back to it.
If you ever want to chat about blogs or anything content-related, please don’t hesitate to reach out. I’m a giant nerd and can discuss this stuff all day.
If you’re less stubborn than I am, are you considering outsourcing your content writing, would you keep Writing Unfiltered in mind? I’d love to help you create real, authentic writing that helps you reach all of your goals.
ABOUT THE AUTHOR
April Bamburg, Content Writer
My business is Writing Unfiltered. Writing is what I do. Unfiltered is the type of life I aspire to have.
I’m a little different from most people I know, partly because I find research delightful. I love learning about new topics in order to write about them.
Anyone you ask will tell you I drink too much coffee. They might also say I’m out of touch when it comes to pop culture. I definitely don’t jump into trendy topics until the buzz has died down. I like music people have never heard of, or is no longer popular. (Seriously. I just binge-watched Pretty Little Liars, The Fosters, and Parenthood this year. Don’t expect me to get into Game of Thrones.) But, I stick with what I like (New Kids on the Block will ALWAYS be on my playlist.)